About US
Yellow Brick General is a brick-and-mortar retail experience offering a carefully curated collection of durable goods and quality provisions sourced from local and sustainable brands. An elevated, modern take on a traditional general store filled with the past, the present and the future. Inspired by the nostalgic ideals of a small town, downtown YBG is a welcoming place to shop, meet, socialize, look around and take the time to embrace a slower pace.
Echoing Strathroy’s tagline ‘Urban opportunity, rural hospitality’ while tracing our personal journey from a small town to a city, to the mountainside and back again–we purposefully chose this authentically warm, welcoming, growing community. Strathroy has become home for our small family and we are proud to be a part of the heart of it.
Yellow Brick General is best experienced live! And while our website showcases the range of brands and products we carry, most of our stock is currently available in-store only. We encourage you to pop in, say 'Hello!' and come see what more we've got in store.
Pantry
our most popular section of the store stocked with local, gourmet and iconic canadian snacks, sauces, and spices
Clothing | bags
Tentree
North Standard
Herschall
Just a small sample of what you'll see at YBG! More products available in-store - find colours, sizes, your fave brands and more.
Home & Bar
elevate your next hostess gift or add interest to your own dinner party! kitchen accessories, drink mixes, bar ware and mugs.
Stationary | gifts
Cards & Journals
magnets & Stickers
scents & candles
Every season our selection is changing.
browse in-store for any occasion
Jewelry & accessories
hen & bear, huron glass, go wood, fjall raven... just to name a few. small makers, sustainable brands & always something new
kids corner
Bags & Accessories
Stuffies & Gifts
Clothing & Hats
For kids... picked by our kid!
Testimonials
Yellow Brick General is a local gem! Such a great store full of unique items. Perfect store to find an awesome gift. I love the hiking apparel and of course the soap too... Definitely need to check it out if you’re headed towards downtown Strathroy!
“A Fabulous young woman was who was working there today! We loved chit chatting with her- she is Definitely an asset to your business! A keeper! I’ve been in customer service f so we know how hard it is to find amazing staff), and I have to say so nice and refreshing to get this level of personal, genuine, happy service these days! THANKYOU Young Lady!!!
Awesome store!
The Peppers, pickles and hot sauce are superb!! I’ll be back for that and more.
A great addition to downtown Strathroy
Get in touch
open
Wednesday 10-6
Thursday 10-6
Friday 10-6
Saturday 9-5
Closed
Sunday Monday Tuesday
69 Front Street West, Strathroy ontario, n7g 1x6
